A digital fundraising campaign for Frank Water, designed to raise awareness, inspire action and encourage donations during the charity's annual Big Give appeal.

Challenge

The campaign needed to stand out in a crowded digital space and communicate the urgency of Frank Water's mission within seconds. Every touchpoint had to capture attention, tell a compelling story and encourage people to donate, while remaining consistent with the charity's existing brand.

Approach

The strategy focused on creating a campaign that was bold, optimistic and easy to engage with. Strong messaging was paired with vibrant, eye-catching graphics and a flexible suite of digital assets designed for social media, email and web. Clear visual hierarchy and concise calls to action helped users quickly understand the campaign and encouraged immediate participation, while maintaining consistency across every platform.

Outcome

The campaign exceeded its fundraising target, raising over £40,000 in one week, including £21,000 on the first day. By combining impactful design with clear communication, the campaign increased visibility, strengthened engagement and helped drive meaningful support for Frank Water's work.

Created while working as a Brand Designer at The Discourse. My work included brand strategy, visual identity, UX/UI design and website design. Project delivered by The Discourse.