Following a period of rapid growth, RH&Co.'s existing identity no longer reflected the maturity of the business. The challenge was to create a more sophisticated brand that appealed to larger organisations while retaining the warmth and personality clients valued. The identity also needed to evolve from a founder-led business into a brand that represented the wider team.
The strategy centred on clarity and confidence. An editorial-inspired visual identity combines refined typography, considered layouts and a restrained colour palette to create a brand that feels intelligent, approachable and professional. Alongside the identity, the website was redesigned with user experience at its core, using clear information hierarchy, intuitive navigation and purposeful messaging to help visitors quickly understand RH&Co.'s expertise, services and values.
The result is a cohesive brand identity that better reflects RH&Co.'s ambition and expertise while providing a flexible foundation for future growth. The refreshed identity positions the consultancy as an established creative partner, helping build confidence with larger clients without losing the approachable character that defines the business.
Created while working as a Brand Designer at The Discourse. My work included brand strategy, visual identity, UX/UI design and website design. Project delivered by The Discourse.
